We recognize talent management is a continually moving target. Candidates are significantly tipping the balance of power and we are seeing organizations of any size and in every industry having to focus on recruiting as we begin to come out of a pandemic work environment. A war for talent is starting nearly equal to the significance of the pandemic itself.

Companies are re-examining their recruitment methods to attract top talent as the labor force shifts and evolves. To fill your pipeline, strategies and tactics need to be specifically designed to find, attract, engage and nurture talent before applicants even apply for a position. Our Full Tilt Engage℠ program is customized for each client partner and focuses on employer brand and talent acquisition through the development of your individualized Recruitment Marketing Playbook. It may include some or all of these elements:

Goal Setting

Setting the proper goals given the challenges or obstacles an organization faces is the cornerstone of an effective playbook. We are here to drill down on your organization’s goals to ensure that it is properly aligned with how success will be defined.

Ideal Candidate & Persona Development

All positions are not created equal, and neither are applicants who apply for these positions. Defining and understanding each of your audience segments ensures that messages are highly relevant and impactful for higher engagement with prospects.

Employee Value Proposition Definition

What makes your organization unique and why applicants should consider your organization above all others is the essence of the employee value proposition. Full Tilt will guide you in its definition and provide best practices on its usage for outbound messaging efforts.

DEI Strategy & Application

Diversity, equity and inclusion best practices in recruiting talent must be on the table. Potential talent wants transparency into the cultural attitudes of the workplace and if people work there who “look like me.” When developing a recruitment marketing plan, putting strategy, messaging and creative through a DEI lens is an important piece. We work with organizations to navigate these waters with ELTs and HR teams.

Inbound Content Development

Showcasing your culture in action using a variety of authors and media will be a key component of any organization’s recruitment marketing strategy. Full Tilt will create the content flows and provide recommendations on where and when content should be used to keep prospects engaged throughout the pre-application process.

Optimizing Career Site

Often overlooked, a company’s career site is one of the most visited areas of a company’s website, but is the messaging consistent with your organization’s culture or values? Is it telling the right story to get prospects energized about browsing for open positions and make it easy to apply? Full Tilt will work with you to ensure the content within your career site aligns and properly personifies your organization for applicant consideration.

Leveraging Social Media

To increase the reach of your recruitment messaging, social media is an effective channel. However, doing so successfully requires that an organization aligns the persona with the proper SoMe channel for maximum appeal. Monitoring comments and leveraging an organization’s employees can amplify SoMe efforts even further if done correctly.  Full Tilt will provide recommendations and insights on how to properly map and align specific personas with the proper channel.

Paid Advertising to Extend Messaging

If used correctly, paid advertising can introduce a company or open position to an applicant or to get them to reengage in the application process. Depending on the objective there are several options Full Tilt may recommend including Search Advertising, Display Advertising, Social Media Advertising, and Retargeting. We will explore these and other options and provide recommendations based on your objectives and budget requirements.

Full Tilt has 15 years of deep HR experience as a communications consultancy, and its senior leadership team has more than 25 years each working with business startups to large enterprise corporations. We are members of SHRM and PRSA and have subject matter expertise in employer branding, internal communications, and executive branding.

Full Tilt was named a Top 10 Employer Branding Consultancy in 2020 and you can read our thoughts on the subject here. Interested in talking about your recruitment marketing strategy? Please contact Lisa Tilt at lisa@fulltiltconsulting.com. She can be found on LinkedIn here.