The Team

Lisa Bigazzi Tilt

Ask Lisa a question and she’ll give you the straight skinny. After 25 years in marketing communications, and more than a decade as the president of this marketing consultancy, she understands firsthand how successful organizations run. She brings that perspective, keen insight and honest counsel to the development of strategic platforms and programs that build the bottom line for clients of Full Tilt.

Lisa’s professional path has been paved with important moments created for big brands, famous people, and institutional icons. She’s been a part of changing the Atlanta skyline, launching industry disruptors; gaining national attention for breweries, bowl games and burritos; and convincing Southerners that Cirque du Soleil is entertaining even without elephants. She puts that same energy into counseling small- and medium-sized businesses who have vision and heart. For her work, Lisa has received more than 25 industry awards from leading professional organizations, including Best in Show honors.

Clients describe Lisa as a force of nature who brings clarity to business challenges and can access any audience in meaningful, relevant ways. As Full Tilt’s guidestar, her role is to uphold the highest standards for our work while building and preserving the culture of our firm. She propels businesses forward by shaping their strategies and stories and executing results-driven programs with nimble, highly-skilled teams.

Through extensive civic and nonprofit involvement and volunteerism, Lisa lends her time and talent to organizations and causes in which she is fully invested. She often speaks to executive groups and civic organizations on topics including executive branding, reputation building, marketing as a business strategy, email marketing and social media.

Favorite Marketing/Communications Challenge: Lisa loves discovering ways Full Tilt can contribute to a company as a revenue generator or cost-saving center. Whether helping a sales team increase qualified leads and close business, aiding HR to reduce employee turnover, or increasing company valuation through brand awareness, Lisa enjoys showing clients how smart marketing makes a difference.

Personal Brand: A serial problem-solver who cares deeply about the outcomes.

Can Often Be Found: At any number of coffee shops around Atlanta seeking collaboration, interesting conversation and lots of caffeine. Her heart and soul belong to both her family and Full Tilt, so she (almost) always makes it home for dinner and is often at the volleyball court or in the theatre cheering on her daughters.

Learn more about Lisa’s professional experience and nonprofit board involvement on LinkedIn

Adam Logan

A self-confessed data geek, Adam is passionate about tracking user behavior to gather vital data that can inform marketing strategies and campaigns. His expertise spans email marketing, social media management, Facebook and LinkedIn ads, Google analytics, sports media and general public relations.

For Full Tilt clients, Adam builds digital strategies rooted in research to increase brand awareness, drive traffic and generate leads. He enjoys studying and incorporating new technologies into marketing efforts to give clients the greatest advantages in an evolving digital landscape. He is skilled at using analytic tools to evaluate program success, course correct, and optimize marketing activities to improve performance and exceed client targets.

Prior to joining Full Tilt, Adam led the digital marketing activity of Scottish Golf, the governing body of golf in Scotland.  In his role, he crafted, executed and optimized integrated campaigns that inspired a love of the sport for all ages and abilities.

Favorite Marketing/Communications Challenge: Adam takes great pride in helping clients best utilize correct digital and social media platforms to build their audiences and conversion rates.

Personal Brand: The balanced brain, fusing hard data with inventive strategies to develop complete client solutions.

Can Often Be Found: On a golf course trying to guide a small white ball into what often seems an even smaller hole, or, more successfully, finding the best craft breweries in metro Atlanta.

Learn more about Adam’s professional experience and interests on LinkedIn.

Jamie Cwalinski

Within any project and client relationship, Jamie embraces the challenge of digging for meaning beyond the “because we feel we need to” and “our competitors are doing it” messages. He relies on his reporter background to ask important questions that uncover larger communications needs and spark new ideas that drive results. This trait has served his clients well over a decade of developing and leading integrated communications programs for local small and midsize businesses to international Fortune 500s.

At Full Tilt, Jamie combines his skills and love for storytelling and strategic planning into impactful programs that build awareness and excitement for local and regional clients. As an account lead, Jamie navigates clients and colleagues through multi-component content campaigns, including everything from sales and web collateral to branding and messaging language and executive thought leadership. In every effort, he aims to find the right words and flow to make the basic compelling and the complex digestible, while searching for inspiration everywhere and anywhere.

Jamie also understands the value and importance of building trust with clients early in the partnership as an avenue to a meaningful discussion around deeper challenges, needs and solutions. His unique mix of listening, quick thinking and creativity fuels programs and tactics that are sensible, effective and budget-friendly (when possible!)

Through extensive professional organization involvement, Jamie also strives to give back to the industry and prepare the next generation of young PR pros for success. He welcomes any opportunity to visit with a college class, respond to calls or emails from up-and-comers or provide job search tips over coffee…much as his mentors and network did for him years prior.

Favorite Marketing/Communications Challenge: Jamie enjoys finding new and relevant ways to connect clients with key audiences. He takes pride in simplifying topics that customers or readers may find overly technical or uninteresting and reinforcing brand messages in relatable language.

Personal Brand: A fixer of all things who delivers on deadline and with all details accounted for.

Can Often Be Found: Chasing “W”s and attempting not to pull muscles on the softball and kickball fields; rooting on (often fruitlessly) the New York Mets, New York Giants, Georgia football and Butler basketball;  claiming house cash at bar trivia; or planning road trips to catch up with friends and family.

Learn more about Jamie’s professional experience and interests on LinkedIn.

Emily Arthur

An information junkie, Emily dives deep into current events, keeping the complex industries and the Full Tilt accounts she supports in mind as she analyzes dozens of daily newsletters in her inbox. Emily synthesizes the data she gathers into easily digestible formats for clients and coworkers alike, identifying trends and best practices along the way.

Despite a deluge of information and an evolving social media landscape, Emily balances traditional tactics with up-to-the-minute experimentation for clients and for the team, including operationalizing Full Tilt’s internship program.  With experience in nonprofit and retail management, she brings a diverse outside perspective to marketing, communications and public relations as she pursues additional professional certifications.

Emily cares deeply about her community, from her own backyard to nationwide causes, supporting To Write Love on Her Arms, WABE Atlanta, NPR, and the Navy-Marine Corps Relief Society. Because Full Tilt’s culture focuses on integrity, empowering others and caring deeply in all things, it’s an ideal fit for Emily’s commitment to excellence in both her professional and personal life.

Favorite Marketing/Communications Challenge: Emily enjoys immersing herself in a project, becoming a temporary subject matter expert for a given task. She’s most adept at behind-the-scenes support work to help her teammates shine.

Personal Brand: An intuitive and curious collaborator who takes the trivial out of trivia.

Can Often Be Found: Recharging her battery with a beloved book and oversized mug of tea—Twining’s Irish Breakfast Blend, please.

Learn more about Emily’s professional experience on LinkedIn.

Holli Hutson

Dalia Baseman Faupel

No matter the business challenge or opportunity, Dalia’s focus is the message.

Over a decades-spanning career in public relations, internal communications, journalism and content development, she has leveraged her love of words and their usage to achieve powerful results on behalf of numerous brands and organizations.

For international public relations firms, Fortune 500s and small businesses, she has crafted external and internal content in the form of web copy, articles, presentations and digital and print publications. Dalia’s background informs a strategic, audience-focused approach to message development that creates compelling, engaging interactions.

She has won awards for outstanding work, including industry recognition for press kit development, editorial magazine content and direct marketing materials. Clients and partners appreciate Dalia’s ability to clarify complex concepts as well as her attention to detail and expertise in channeling a brand’s personality and voice. As an editor, she makes the best better, elevating and polishing material to ensure it resonates with intended audiences.

Favorite Marketing/Communications Challenge: Dalia enjoys the challenge of helping organizations tell the story that seems too complicated for anyone to “get.” She also thrives on building editorial infrastructure, thoughtfully piecing together the communications puzzle to reach desired audiences when and how they’ll be most receptive.

Personal Brand: The imaginative wordsmith behind messages that matter.

Can often be found: Exploring hiking trails around metro Atlanta with her adventurous rescue dog, traveling to new cities and photographing favorite places and people, especially her family. She loves to be in the audience at her children’s respective rock band, school band, and choral performances. Usually, she’s singing along.

Learn more about Dalia’s professional experience on LinkedIn.

Kelly Puckett Frommer

Kelly’s brand stories move audiences to action. For more than 20 years, she has crafted compelling communication strategy and content that engages internal audiences and customers to drive business results. Through her work with international companies headquartered in Atlanta and mid- and large-sized hometown favorites, Kelly has helped employees understand their benefits without boring them, led a food press tour of New Orleans to celebrate a restaurant company’s anniversary and counseled senior management teams to successfully communicate acquisitions and divestitures.

Kelly enjoys learning new industries and working with clients to make a complex business issue understandable to the workforce and client base, and to reporters when appropriate. Colleagues note that she is comfortable collaborating with both C-suite leaders and front-line team members to achieve corporate goals and foster communication both up and down the organizational ladder.

She frequently partners with HR leaders to build programs to improve employee engagement and address union issues. At Full Tilt, she guides communication strategy and content development for a variety of clients and industries.

Sharing her time and marketing skills with nonprofit organizations and industry associations is important to Kelly, and she serves on the social media and comms committees for local organizations. She also co-leads a Girl Scout troop, which requires many different types of engagement and conversing!

Favorite Marketing/Communications Challenge: She loves understanding business needs and helping leaders create and tell a good story to build brands, attract customers, inspire employees and manage change.

 Personal Brand: A cheerful diplomat who helps all corporate citizens communicate better.

Can Often Be Found: Enjoying baseball, basketball and volleyball games at a North Fulton park or playing with her Goldendoodle. She’s a pro at working wherever makes sense, whether that’s a coffee shop, parking lot or library while family members practice their particular sport.

 Learn more about Kelly’s professional experience and interests on LinkedIn.

Berry Brady

After more than 25 years of working in media relations, Berry understands what makes a story worth telling. While working with editors and producers on a daily basis may not be everyone’s cup of tea, Berry enjoys picking up the phone to talk with all manner of professional in media. And because she understands how they work and what they need, they’re happy to take her call. Whether it’s national, international or local outlets, Berry balances client message with journalist need, facilitating stories that result in on-target placements.

Berry’s career started in Washington D.C. working at both the CBS and NBC affiliates. There she earned her advanced degree in creating news stories and learned the nuts and bolts of what is considered news. One of her favorite projects was working on the 20^th Anniversary of the AIDS Quilt. This two-week project enabled her to work with reporters from all over the world, helping them put their stories together in a once-in-a-lifetime package that was a true labor of love.

In addition to Berry’s pitching perseverance, Full Tilt clients appreciate her calm demeanor under deadline pressure and ability to rapidly synthesize facts into a cohesive story. She is proficient at finding the right reporter or producer to fit the story, as this is not a “one size fits all” business.

Favorite Marketing/Communications Challenge: Finding the right message that will fulfill both the client’s need and that of the media. Berry enjoys drilling down to find the news “nugget” that turns a story into news.

Personal Brand: The media insider who knows which story, where it goes and when it has most impact.

Can Often Be Found: At the gym! Berry loves working up a sweat whether lifting weights, walking or doing a downward dog in yoga. Berry is the mother of two young adults, and being their mom is her favorite role in life.

Learn more about Berry’s professional experience on LinkedIn.