Founder, PresidentLisa Bigazzi Tilt
Ask Lisa a question and she’ll give you the straight skinny. After 25 years in marketing communications, and more than a decade as the president of this marketing consultancy, she understands firsthand how successful organizations run. She brings that perspective, keen insight and honest counsel to the development of strategic platforms and programs that build the bottom line for clients of Full Tilt.
Lisa’s professional path has been paved with important moments created for big brands, famous people, and institutional icons. She’s been a part of changing the Atlanta skyline, launching industry disruptors; gaining national attention for breweries, bowl games and burritos; and convincing Southerners that Cirque du Soleil is entertaining even without elephants. She puts that same energy into counseling small- and medium-sized businesses who have vision and heart. For her work, Lisa has received more than 25 industry awards from leading professional organizations, including Best in Show honors.
Clients describe Lisa as a force of nature who brings clarity to business challenges and can access any audience in meaningful, relevant ways. As Full Tilt’s guidestar, her role is to uphold the highest standards for our work while building and preserving the culture of our firm. She propels businesses forward by shaping their strategies and stories and executing results-driven programs with nimble, highly-skilled teams.
Through extensive civic and nonprofit involvement and volunteerism, Lisa lends her time and talent to organizations and causes in which she is fully invested. She often speaks to executive groups and civic organizations on topics including executive branding, reputation building, marketing as a business strategy, email marketing and social media.
Favorite Marketing/Communications Challenge: Lisa loves discovering ways Full Tilt can contribute to a company as a revenue generator or cost-saving center. Whether helping a sales team increase qualified leads and close business, aiding HR to reduce employee turnover, or increasing company valuation through brand awareness, Lisa enjoys showing clients how smart marketing makes a difference.
Personal Brand: A serial problem-solver who cares deeply about the outcomes.
Can Often Be Found: At any number of coffee shops around Atlanta seeking collaboration, interesting conversation and lots of caffeine. Her heart and soul belong to both her family and Full Tilt, so she (almost) always makes it home for dinner and is often at the volleyball court or in the theatre cheering on her daughters.
Learn more about Lisa’s professional experience and nonprofit board involvement on LinkedIn