Recruitment & Retention Results
Driven Through Marketing Communications
Full Tilt EngageSM: Employer Branding & Internal Comms Program
People. It’s the one consistent element throughout all levels and functions of your business. That’s why we take a holistic view of optimizing your people strategy from defining your employer value proposition (EVP) to communicating with frontline workers – and every employee touchpoint in between.
Your employer brand is the sum of your organizational mission, vision and values, workplace culture, talent acquisition and external reputation – as well as every single internal and external interaction with the company. It demonstrates what your organization stands for, what it prioritizes, and how and with whom it will do business. Without internal alignment around these aspects of the company, productivity, morale, tenure and profit slowly filter out and erode your competitive edge.
What is Your Employer Brand Saying?
There’s a universal truth in marketing: If you don’t define your brand, someone else will define it for you. Explore this quiz to see if your current recruitment and retention efforts drive your business forward. Whether it’s empowering people managers, revising your return to office strategy, or struggling to connect with Gen Z workers, we can help solve the challenges that a holding back your workforce.
WE HAVE THE ANSWERS TO YOUR QUESTIONS.
Click below for information about our Employer Branding process.
If you answered “no” to any of these questions, download our menu of services for Full Tilt to partner with your organization to create your customized Employer Branding Playbook.
Connecting with Employees
- Is there a mechanism for consistent, authentic and honest communication from leadership to the whole organization?
- Is information shared in a way that is accessible and visually appealing?
- Do employees know how and where to access information?
- Are you only distributing transactional messages or reinforcing vital aspects of company culture (e.g., values spotlights, CSR, ERG, employee appreciation) and providing methods of feedback?
Keeping Top-Tier Talent
- Are your people managers empowered to manage increasingly complex team needs?
- Do workers have a sense of belonging and inclusion?
- Has your organization completed an employee engagement or culture pulse survey in the last year?
- Does an average employee’s experience reflect your company’s stated mission and values?
- Does your culture provide experiences that would support employees in becoming brand ambassadors?
Attracting Candidates
- Is there alignment and buy-in across business functions for a unified approach to recruitment marketing?
- Do current employees refer candidates?
- Do you have a clear value proposition for talent beyond a paycheck?
- Are you attracting the volume and quantity of talent needed to meet demand?
If you answered “no” to any of these questions, download our menu of services for Full Tilt to partner with your organization to create your customized Employer Branding Playbook.