Full Tilt Exec℠: Executive Branding Program for Business Leaders
Full Tilt Exec – Executive Branding
Reputation is the most valuable tool a leader can possess. It influences company culture and impacts the bottom line. It brings credibility to what a leader says and does. Executives who actively manage their professional reputation allow it to become their greatest asset. Full Tilt Exec is a well-defined coaching program for business leaders interested in taking their career and their team to the next level of success.
Eight in 10 executives report that it is important for CEOs to have a visible public profile for an organization to be highly regarded.
Who Can Benefit from Full Tilt Exec?
Full Tilt Exec is a career-focused personal branding program for goal-oriented business leaders, for-profit and non-profit board candidates, and professionals who aim to reach those levels. Our coaching is customized to each person and designed to complement any current or recent professional training and leadership development. Full Tilt Exec helps operationalize recommendations from complementary coaching programs and includes the following:
Personal Reputation Analysis
Coaching kicks off with an important discovery phase where we gain understanding of executive presence in the marketplace, social media influencer profile, and a comparative analysis with similar executives. We take a deep dive to determine and assess the status of your current reputation through the eyes of the online world.
Executive Brand Coaching
Next , clients progress through our well-practiced Executive Branding Process, where collaboratively we:
- Articulate beliefs, fears, hesitations
- Assess online presence
- Frame career brand trajectory
- Build a strategic platform for online reputation
- Create and distribute subject matter expertise content
Regular meetings are held to discuss how to manage changes in your professional and personal life, strategic shifts in your career goals, and hold you accountable to building your executive brand.
Online Profile and Social Context
Our team undertakes an audit of your current online profile, including presence on social media, published content, caliber of connections and followers, consistencies in online recommendations, etc. Then we make recommendations for profile optimization.
Influential professionals, whether as a national thought leader or exceptional team manager, have a strong professional brand that speaks for them, even when they aren’t in the room. During this phase of coaching, we operationalize your brand by demonstrating your knowledge, skills and areas of expertise and building industry presence. We’ll discuss a personalized content strategy for various targeted channels. Through storytelling and authority marketing techniques, Full Tilt Exec will help you reach your next career goals.